Meet the Sophya Team: Emma

How do you build amazing products that change peoples’ lives? With amazing people. Our team is fun, brilliant, talented, and whacky. They’re so worth knowing. So today, we want to introduce you to…


CO-founder & COO


When I’m not Sophya-ing, you’ll find me: Running! 🏃‍♀️My entire schedule is adjusted for it. You’ll definitely find me out in that east coast summer humidity nabbing heat training gains. I’m working towards some fun fall goals, including an altitude trail running camp, an ultra marathon on the coast of my favourite place, Vancouver Island, and a Boston-qualifying marathon.

People always say I’m: Articulate. But one thing I’m working on is way more asking of questions and listening, rather than offering up my thoughts and opinions so freely. It’s amazing how off your opinions are when you don’t listen and ask enough questions. Every day I challenge myself to hold back my opinions and only ask questions and listen, which is really unintuitive when, on the surface, you’d think my job is to have an opinion and make decisions. But it’s changed the way I see almost every situation, and drastically improved my communication and relationships.

The most surprising thing about me: I don’t feel like I have a home, and I’m not sure if I want to. I was born in New Zealand, raised in Canada, spent half of my 20s in Australia, and the other half in the USA, and lived in several places temporarily in between. And I’ve spent enough time in each that the meaning of ‘home’ is really fuzzy. Answering the question “where are you from” is complicated, and I usually go by whatever passport I’m currently traveling on to save the time. But I think it’s all taught me invaluable lessons in minimalism, flexibility, adaptivity, and focusing on what really matters in life (a few precious things) and what’s just noise (most things).

How I want to impact the world: I want to be a part of making the world a place where more people can break free from the shackles of expectations and social norms. Too much time, happiness and potential is lost from people perceiving ceilings that totally don’t exist.

More from me: I like to express my life in pictures (emmie_giles on Instagram)